In September 2025, at the Zurich film festival, artificial intelligence (“AI”) talent studio Xicocia unveiled one of the first AI generated film stars. 1 Xicocia named the new star Tilly Norwood and intend for her, along with other developing AI actors, to be licensed out for film use while maintaining a generated “backstory” and “personal life.” 2 Despite significant public pushback to AI usage in the film industry, including the lengthy 2023 SAG-AFTRA strike, Norwood has generated some...