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TRADEMARKING VIRTUAL GOODS IN THE METAVERSE: JUST BECAUSE YOU CAN’T TOUCH THEM DOESN’T MEAN

Updated: Apr 28

In Volume I, Issue II published in April 2022, Ryan Hilbert published an Essay about how to best utilize trademarks in the metaverse.


Read the Essay in full below.

TRADEMARKING VIRTUAL GOODS IN THE METAVERSE: JUST BECAUSE YOU CAN’T TOUCH THEM DOESN’T MEAN THEY AREN'T REAL by Ryan S. Hilbert.

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Author Bio:

Ryan S. Hilbert is an attorney at Holley & Menker PA, where he specializes in the intersection between sports and trademarks. This piece is intended for scholarly discourse, educational use, and informational purposes only, and is not intended to be an exhaustive discussion. The views expressed herein are Mr. Hilbert’s current, personal views, and should not be attributed to, and do not necessarily represent, the views of Holley & Menker PA, or any of the Firm’s former, present or future clients. Mr. Hilbert can be reached at rhilbert@holleymenker.com. The author wishes to thank his sons, Jack, Dash and Calder, for their insights into the metaverse, which have no doubt been gleaned from the numerous hours spent playing games on video game platforms instead of going to bed.

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